I’ve just been to the Birmingham NEC to install the graphics on Fuchs Lubricants exhibition stand at Motorcycle Expo 2013. This year Fuchs have decided to use a shell scheme rather than have a custom built stand. Many exhibitors might use pop-up or roller banner stand as they are portable and relatively inexpensive. Some might even use PVC banners for graphics.
All of the above do a job but in an exhibition environment, I don’t think they reinforce your brand as well as some alternatives.
Fuchs have chosen Shell Clad for their stand and as this picture shows, the results can be pretty impressive.
This is an outside 3 metre wide wall with a huge photograph of one of their sponsored riders – and this took 5 minutes!