Versioned digital print

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Of all the jobs we do, there is one regular print job that uses the full power of digital print.

An agency client of ours has a client who manufactures specialist ‘tracks’ for forestry vehicles so that said vehicles can still operate in snow, bogs and all manner of difficult terrain. The tracks are very specialist with a fairly limited market, but a market that exists in different countries throughout the world.

Therefore, different versions of a 36pp brochure are needed for the different markets. Different languages, different pictures, different addresses, etc are used throughout. if this job was produced on a litho press, the cost would be prohibitive. Using our variable data software and digital press, we successfully produced 3 different kinds of the brochure, 100 in English, 50 in German and 50 in Finnish.

One happy end user, one happy client. All due to the power and versatility of Cipher Graphics digital print facility.